Vera – Brand Identity

Project overview

A full brand identity for Vera, a natural supplement brand built around mental clarity and calm focus. The system covers the logo family, color palette, custom typography, pouch packaging, social media, and out-of-home applications.

The challenge

Supplements are a crowded, clinical-looking category. Vera needed an identity that feels calm, human, and trustworthy, and that works across several markets and languages.

Our solution

We designed a flexible logo family, a soft periwinkle-led palette, and a rounded, friendly typeface. These were applied consistently to the packaging, Instagram posts, and street posters, with a warm and clear brand voice.

Outcomes